Digital Promotion for Business
Level 2 Certificate
For learners looking to increase their knowledge and understanding of digital promotion in a business setting.
▸ Gain a FREE qualification thanks to UK Government funding
▸ Average of 6 weeks to complete
▸ This course is available 100% online
▸ Level 2 qualification is accredited by NCFE
▸ Dedicated tutor will be available to support your studies
Get an answer within 5 minutes!
Course Overview
This Digital Promotion for Business NCFE Level 2 qualification will help learners to develop their understanding of how to promote a business in a digital age. It is suitable for those who work in small businesses or charities and want to enhance their skills in digital promotion, or specialise in this area through further learning or training.
This qualification aims to:
- introduce learners to concepts of digital promotion that can be used in a business setting
The objectives of this qualification are to help learners to:
- progress to other related general and/or vocational qualifications
- develop their understanding of a wide range of topics – including search engine optimisation (SEO), data protection and social media
Cost
Enrol on this course for free, thanks to funding by the UK Government – via the Education & Skills Funding Agency and the Adult Education Budget.
You can only take one government-funded Level 2 course at a time, but you can take up to 4 courses in one academic year.
Important – If you enrol on a course, and decide to withdraw at a later date, you may be charged an administration fee by the learning provider (normally £125) to cover the administration costs.
Eligibility
To qualify for government funding for a distance learning course you must be:
- Currently living in England
- A resident in the UK/EU/EEA* for 3+ years, for purposes other than study
- Aged 19+ (19-23 year olds must already hold a level 2 qualification prior to attainment)
- Not currently be on an apprenticeship
Important – Your access to this government funding depends on the available funding allocated to the region of the UK where you currently live.**
Find out if you are eligible within minutes:
* EEA nationals may need to provide evidence of having obtained either pre-settlement or settled status
** The Adult Education Budget is a UK Government scheme. Devolved regions of the UK, however, have the authority to decide how to spend their own adult education budget; and they aren’t necessarily required to match the funding that is provided by the government to non-devolved regions of the UK. Access to this funding is therefore dependent on the budget that is currently available to people living in your region of the UK.
Learning Provider
Your eligibility for government funding is only half of the process required to enrol on this course for free – but don’t worry, we make this next part easy for you!
The other half of the process is finding a reputable learning provider or college that:
- Currently has an open place for this Digital Promotion for Business course
- Is accepting applications from students who live in your area
This is where we can help you – Within minutes we can confirm whether you are eligible for UK government funding and, in most cases, recommend a reputable learning provider where you can enrol & start this course today!
Course Delivery
This course is available 100% online.
You will require access to the internet, as well as a laptop or desktop computer to complete this course. Mobile devices are not suitable.
If necessary, learners are able to request paper-based learning resources and paper-based assessment books from their learning provider. We recommend discussing this with your tutor after enrolling on your course.
Tutor Support
Once you enrol on this course, you will be allocated a tutor who will support you, and provide feedback, throughout your course.
Your tutor will be available for you to discuss any queries or concerns that you may have – via email, text or phone.
Course Length
The course takes an average of 6 weeks to complete – based on an average of 4 to 5 hours of study time per week.
This course can be completed faster if you are able to invest more study time over a shorter period of time.
The course must be completed before the submission deadline stated by your learning provider (normally a period of up to 10-12 weeks).
If you fail to complete your course within this time, without a previously agreed extension from your tutor, you may be charged an administration fee (normally £125) by your learning provider.
Assessment Method
This course requires no exams. You will instead be required to complete a series of assessment questions whilst you work your way through the course.
There are no maximum or minimum word counts for the assessments.
You will be required to submit your assessment answers to your tutor for marking, who will give you feedback on each question. It is important that you demonstrate to your tutor that you have fully understood the question and that you have applied your knowledge to each answer in a logical way.
If you do not pass an assessment, don’t worry! Your tutor will provide feedback which highlights the areas that need further attention in order for you to pass. You will then be able to re-attempt and re-submit your answers.
Certification
Upon completion of your final assessment, your work will be marked and you can expect to receive your Level 2 certificate within 8 to 12 weeks.
This course is accredited by NCFE – a national awarding organisation that designs, develops and certifies nationally recognised qualifications and awards.
All qualifications are regulated by Ofqual.
To start the process of gaining this qualification, please check your eligibility & find an open place on this course now!
Course Units – Digital Promotion for Business (Level 2)
To be awarded the Digital Promotion for Business level 2 qualification, learners are required to successfully complete a minimum of 8 optional units from the 13 units listed below (the units covered by your course will be confirmed by your learning provider after enrolment):
Unit 1 – Digital promotion for business
In this unit learners will investigate and apply a range of digital promotional activities.
The learner will:
- Understand digital promotional activities for business
- Be able to plan digital promotional activities for a business
Unit 2 – Understanding search engine optimisation for business
In this unit learners will understand search engine optimisation (SEO) and how it can be used to increase online traffic for a business.
The learner will:
- Understand what search engine optimisation (SEO) is
- Understand how SEO generates online traffic for a business
- Know how to use SEO to increase online traffic for a business
Unit 3 – Coordinating the use of digital media for business
In this unit learners will explore how to coordinate digital media to create customer conversions.
The learner will:
- Understand the role of digital media in promoting a business
- Understand how to coordinate the use of digital media to meet business needs and objectives
Unit 4 – Coordinating offline and digital media for business
In this unit learners will understand how to coordinate the use of offline and digital media to generate online traffic and meet business objectives.
The learner will:
- Understand the role of offline media in generating online traffic
- Understand how to coordinate the use of offline and digital media to meet business needs and objectives
Unit 5 – Emergent digital techniques for business
This unit encourages learners to be aware of new developments in digital promotions and to actively engage with an emergent digital technique.
The learner will:
- Understand the role of an emergent digital technique in promoting an organisation
- Be able to use an emergent digital technique to design a promotional campaign
Unit 6 – Producing digital promotional content for business
This unit aims to equip the learner with the knowledge and understanding required to produce effective material for an organisation’s digital promotional activity.
The learner will:
- Understand the impact of content on digital promotions
- Be able to create content for an organisation’s digital promotion
Unit 7 – Data protection and digital media for business
This unit aims to help learners understand why data protection legislation is important to a business.
The learner will:
- Understand the importance of data protection legislation
Unit 8 – Measuring the effectiveness of digital promotional activity for business
This unit will help learners to understand the process and benefits of measuring digital promotional activities.
The learner will:
- Understand the process for measuring the effectiveness of digital promotional activities
- Understand the benefits of measuring the effectiveness of digital promotional activities
Unit 9 – Understanding social media
In this unit learners will research how to use social media channels to engage with different audiences and will create their own online identity.
The learner will:
- Understand social media channels
- Know how to use social media to engage with an audience
Unit 10 – Email campaigns for business promotion
This unit focuses on one of the fastest and most consistently growing areas of digital marketing. It examines the use of email as a promotional tool for business. It also places the email within the framework of a campaign, with a selected audience, timing plan and fulfilment all playing a role towards the commercial effectiveness of a campaign.
The learner will:
- Understand the importance of lists of potential and actual customers in undertaking an email campaign for business promotion
- Be able to construct and plan the execution of an email campaign for business promotion
Unit 11 – Mobile phone applications for business
In this unit learners will examine mobile phone applications for business (business apps) and their role in the digital promotions mix. They will look at the content and features of apps used in business, and how an organisation may successfully promote usage of an app.
The learner will:
- Be able to specify the content and features of a mobile phone application for business
- Understand how to encourage downloads and usage of a mobile phone application for business
Unit 12 – Online reputation management
In this unit, learners will understand the importance of online reputation management, how online forums can impact a business’s reputation and the appropriate actions that businesses may take.
The learner will:
- Understand the impact of social media and online forums on a business’s reputation
- Understand how appropriate actions maintain and enhance a business’s reputation online
Unit 13 – Using the internet to raise funds and outsource business functions
In this unit learners will investigate the use of the internet to raise funds and to outsource business functions.
The learner will:
- Know about a range of investment and outsourcing opportunities that can be accessed via the internet
- Be able to select appropriate methods for raising funds and outsourcing business functions
Check your funding eligibility, find an open place & start this course today!
Enter your details using the form below to:
▸ Verify whether you are eligible for UK government funding
▸ Find a learning provider that is currently accepting applications to enrol on this course
▸ Receive your enrollment form and be able to start this course today!
Important – You can only enrol on one course at a time. Please ensure that you only fill out the form below for your preferred course.
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